Lands Website Redesign
The original Doyon Lands website relied on a limited navigational structure that made critical regulatory information difficult to find. With over 20,000 shareholders needing access to complex land use, trespass, and permitting data, the existing dropdown categories (Lands, Trespass, Carbon Forestry, and Natural Resources) were too broad to serve the community effectively. Shareholders frequently had to navigate across multiple sections to locate related information.
Discovery & Strategy
I conducted a content audit and analyzed shareholder-facing inquiries to identify information gaps and navigation pain points. The analysis revealed that shareholders were searching across multiple sections to find related information, a clear signal that the site structure didn’t match how users actually worked. Based on these findings, I developed a reorganized information architecture that introduced new functional pages while consolidating and updating legacy sections.
The Solution
The redesign strategically expanded the navigation to surface critical land services. I developed five completely new functional pages from the ground up:
- Management: Centralized hub for land oversight and operations
- Permitting: Direct access to land-use authorization processes
- Forestry: Framework for timber management and forest operations guidelines
- Forest Management: Comprehensive multi-year planning and sustainable practices
- Stewardship: Dedicated space for Doyon’s long-term conservation and land health initiatives
In addition to these new builds, I provided comprehensive content and visual updates to the legacy sections—Lands, Trespass, Carbon Forestry, and Natural Resources, ensuring a seamless user experience across the entire navigation structure.
Content Development & Execution
For the newly developed pages, I owned the complete project lifecycle:
- Full-Stack Page Development: Built information architecture, user workflows, and page layouts from scratch for all five new pages
- Content Strategy & Copywriting: Wrote original copy for new sections, ensuring complex regulatory and operational data was clear and accessible to shareholders
- Visual Asset Curation: Sourced and updated photography across all sections to reflect current land operations and regional landscapes
- Navigation Architecture: Rebuilt the dropdown menu system to prioritize functional tasks over administrative categories, integrating the new Management, Forestry sub-menus while maintaining connections to Natural Resources
- Dynamic Content & Linking: Established a “Latest Land and Natural Resource Updates” news section and completely relinked the site architecture to connect related resources—e.g., linking Permitting pages directly to trespass reporting protocols, and Forest Management to Stewardship initiatives
Design & Accessibility
The redesign prioritized usability across mobile and desktop experiences while making complex land data digestible:
- Task-Based Navigation: Shareholders can now locate permitting information, forest management data, and stewardship initiatives directly, without navigating nested dropdowns
- Information Hierarchy: Restructured and visually clarified both new and updated pages to reduce cognitive load when accessing regulatory or operational information
- Content Accessibility: Organized land access details and operational guidelines for quick reference
The streamlined navigation and expanded content architecture provide shareholders with direct, efficient access to land management resources, regulatory information, and timely updates—eliminating friction in finding essential services.
Live Site: www.doyon.com/lands/